Key Strategies

Engaging Our Audiences

Understand our audiences and interpret Ford in Australia’s history in exciting and informative ways.

Conserving Automotive Heritage

Foster the care and research of Ford in Australia’s heritage and material culture.


Historic Fairlane vehicles as part of our ever changing showcase


Sustaining the Business

Develop our facilities and assets to provide the most effective and efficient infrastructure for our programs, services, collections management and professional work.

Reputation and Recognition

Be acknowledged as a pre-eminent and innovative cultural institution.