Engaging Our Audiences
Understand our audiences and interpret Ford in Australia’s history in exciting and informative ways.
Conserving Automotive Heritage
Foster the care and research of Ford in Australia’s heritage and material culture.
Historic Fairlane vehicles as part of our ever changing showcase
Sustaining the Business
Develop our facilities and assets to provide the most effective and efficient infrastructure for our programs, services, collections management and professional work.
Reputation and Recognition
Be acknowledged as a pre-eminent and innovative cultural institution.